Essential Guide to Nutrition and the Foods We Eat
Author: American Dietetic Association
From The American Dietetic Association
- Getting the most out of your daily nutritional intake...
- Finding where foods fit in the food guide pyramid...
- Comparing food labels...
- ...all in easy-to-read tables of the nutrients in 2,500 common foods we eat
The Essential Guide to Nutrition and the Foods We Eat provides the nutritional values for 2,500 common foods. Brand-name packaged foods, fast foods, fruits, and vegetables are all included in this essential guide to America's favorite foods. In easy-to-read tables, every shopper can compare foods and brand names for calories, fat, sodium, and so much more.
New interesting textbook: The Book Of Tea or House of Mondavi
Brand Medicine: The Role of Branding in the Pharmaceutical Industry
Author: Tom Blackett
As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution--focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behavior, access to information, freedom of choice, and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting-edge thinking on this area and lessons for anyone involved in brand development and management.
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